Green washing - distinguish reality from fiction. When green claims Essay

Green washing - distinguish reality from fiction. When green claims are ungustified - Essay Example Firms Name their products and use labels to show their origination or association from a natural resource. However, companies damage climate, land, water and other natural irreplaceable resources in the process of gaining material benefit and shielding it with the green sheen. Green washing is also used in political circles to gain material benefits and earn support in matters, which are otherwise debatable (Foley et al 337) Companies proclaim the environmental and user care approach, which one they prioritize? The benefit of environment (being green), consumer or their own? Their actions lead to a concrete answer, definitely only their own. Firms use green washing business tactic to avoid negative publicity on being ignorant in the matters of health and safety. Typically, companies avoid relating to the news of pollution contributor, toxic agents used in products or reproduced as waste, fallacy of consumer and employee rights, large amount of usage of natural resources in the production process, recycling and lack of efficiency of their products. Using language which denotes association to nature and develops a positive perception, therefore, companies use organic, bio, green and natural terms in naming their products only to increase sale. A recent survey shows the efficiency of green washing in making a firm’s reputation superior; regardless of their poor contribution towards environment safet y (Cho et al 68). Companies print labels which denote their association with environmental safety campaigns and show the respect for life on Earth. More than 300 labels represent the caring approach of the firm, that has adapted the environmental changes required towards ecological and consumer benefit. But not all the labels printed on the products are authorized or need a license to be printed. Thus, the absence of standards of sustainability has contributed in the duplicity of the firms. These

Homeland Security Measures Essay Example | Topics and Well Written Essays - 750 words

Homeland Security Measures - Essay Example This has remarkably revolutionized the basic framework, but has created numerous security threats at the same time. Unfortunately, both the state and out of state cyber criminals are becoming more coordinated and strong, which has really put the United States government in a fix. (OUR NATIONAL INFORMATION INFRASTRUCTURE; AN IMMEDIATE STRATEGIC CONCERN IN NATIONAL SECURITY POLICY) According to the author of the article, the oil and gas companies seem to be the main targets for the hackers, because of their widespread businesses, which are even established in far fledge places, where contact can be made only via satellites. As a result, it becomes easier for the cyber criminals to extract private information, without the security companies knowing about it. Furthermore, the energy sector, which includes these oil and gas companies, would be affected the most if cyber-attacks were carried out at a significant scale, in the near future. Global projects, intercontinental partnerships and contractors, make the energy sector a vast industry spread over the world. Keeping in check who is accessing the data and extracting valuable information becomes a herculean task. The oil and gas companies are packed with important data, which if it gets in the wrong hands, can be have detrimental effects. Not only is there financial information to be protected, but also confidential customer information and various facts and figures. The author is accurate in his argument that the energy sector is the most vulnerable of all the other sectors and thus, a key target for cyber criminals. In today’s world, there is an ongoing energy crisis. Oil and gas companies are the main industries that contribute to the energy production in the world. The energy sector takes care of the economy, national defense and the well-being of the people. If the energy sector is attacked, then the world will be facing serious problems. U.S. owns twenty percent of the natural resources and a large num ber of oil reserves, which is not only necessary to maintain its own economy but to stabilize the economy of the world as well. Therefore, U.S. oil and gas companies are spread in almost every area of the world, and an attack on these is considerably easier than on any other company. Furthermore, cyber-criminals can gain power and dominance by getting their hands on valuable information related to these companies, as it basically controls the world’s economy. (Information Security in the Oil and Gas Critical Infrastructure Protection (CIP) Sectors). SCADA stands for Supervisory Control and Data Acquisition. It is used to control automated industrial operations on wide scale. These industrial operations include the energy sector as well. SCADA system if implemented properly can be very helpful to the companies. There will be no need for visits and monthly inspections by an official. It can make changes to the system, solve errors and reduces operational costs (Why SCADA?). How ever, it has become vital for the companies to keep the SCADA and other industrial control systems in check. This is because what these operating systems contain is private and valuable information, which at no cost can be leaked to any criminal organization. The interlinked information of U.S. national infrastructure has made it easy for criminals to extract information and cyber security has come under serious threat. In addition, there have been concerns that

Charles taze russell

Charles taze russell Introduction Charles Taze Russell, an American entrepreneur-turned-minister in 1897 had made an early description of globalization. Economists and other social scientists used globalization term during 1960s. (Wikipedia) The use of globalization term was widely used during the half of 1980s. There are numerous people who tried to come up with the definitions of globalization at that time. Globalization is the transactional processes and domestic structures of economy, politics, culture, and social. Besides, usually globalization specifically refers to economic globalization. Economic globalization defined by national economies into international economies. International trade, investment by foreigners, capital flows, migration of nation or foreigners, and the spreading of technology are some of the examples of international economy. Malaysia as one of the countries of Southeast Asian also undergoes the process of globalization. Furthermore, globalization gives effect on Malaysia in economy, polit ical, social and culture. In 1970s, Bumiputera run the Malaysian firms and enterprises by 35 percent. This is one of the implementation aspects of New Economic Policy (NEP). In addition, Malaysias economy has successfully narrowed the gap of income disparity between Bumiputera and other races. Other than that, since 1989, 8% of consistent economic growth was recorded. 9.2% of Gross Domestic Product (GDP) grew in 1995. During the first quarter of 1996, the growth rate falls to 8%. In the middle of 1997, Malaysia have seriously been attack by tremendous drop of currency that give impact on countrys growth of exportation helps Malaysia recover from recession period. Tun Dr. Mahathir bin Mohamad during his career as Prime Minister announced the Multimedia Super Corridor (MSC) to transform the economic from a production-based economy to a knowledge-based economy (K-economy). Thus, Malaysia undergoes globalization due to the economic expansion although received the recession period and successfully recovered. In Malaysia, prime minister should be a member and have the self-assured of House of Representatives. Parliamentary democracy is used in Malaysia to attain the globalization in developing the country with the federal constitutional monarchy. In operating the government, prime minister must be highly responsible to make the political environment in Malaysia to be stable. Due to the political stable, Malaysia has made a good relationship with United States and Europe even in the Asian region, South Korea, China, and Japan. Government in Malaysia, encourage foreigns investment in manufacturing industries. Thus, nations can get income as an employee to the industries. Since Malaysia gained its independence, our nations have made globalization in political. Political has successfully lower down the poverty in the rural area. Rural development was taken placed since 1965 where budgets were largest allocated to the rural area. Hence, political that are stable is important in globalization o f a country. Educational system in Malaysia has undergoes many changes of reviews and curricular activities to gain high right mentality and good attitudes of students. In order to achieve that, professors, lecturers, and teachers were recommended to find alternative to achieve this goal. Family, entertainment media, government political, and communities play an important role to mould the competitive, good moral attitudes, and more independent students. Malaysia government have make strategies on educational system to support Bumiputera to become an intellectual person. Government produced Maktab Rendah Sains MARA (MRSM), universities of science and technology based, and sponsorship for bright students. Furthermore, developing technologies is also one of the Malaysia aims. This aims has contribute the increase of foreigners investment. Malaysian Technology Development Corporation (MTDC) is providing capital to Malaysian and foreign companies that are interested in investing in Malaysia. So, educ ational and developing technologies are the aspects of social globalization. Malaysia is comprises of West and East Malaysia. West Malaysia can also be known as Peninsular Malaysia consists of 60% of Malay, 25% of Chinese, and 10% of Indian population. Likewise, East Malaysia, Sabah and Sarawak consist of Chinese, and Ibans. Islam is the national religion of Malaysia because nearly all Malays are Muslims. Bahasa Malaysia (Malay) is the official language of this country. But in the legal system, English language is used as communication. Mandarin, Tamil and other regional ethnics languages also used by nations of Malaysia. Although Malaysia has many cultures, all the races live in harmony and peaceful among each other. This indicator makes other countries interested in investing in Malaysia. Besides, the using of English language in trading makes it easier to foreign investment. Thus, globalization in cultures of Malaysia also makes Malaysia to be a well-known country.

Changes In The Atmosphere Causing Multicellularity :: essays research papers

Changes in the Atmosphere Causing Multicellularity About 2.5 billion years ago, oxygen began slowly to accumulate in the atmosphere, as a result of the photosynthetic activity of the cyanobacteria. Those prokaryotes that were able to use oxygen in ATP production gained a strong advantage, and so they began to prosper and increase. Some of these cells may have evolved into modern forms of aerobic bacteria. Other cells may have become symbionts with larger cells and evolved into mitochondria. As the amount of oxygen and other atmospheric gasses increased, they started blocking out deadly u.v. rays from the sun. The sun’s rays made life outside of water nearly impossible. These changes made life on land possible and evolution occurred as prokaryotes gave rise to land living eukaryotes. The microfossil record indicates that the first eukaryotes evolved at least 1.5 billion years ago. Eukaryotes are distinguished from prokaryotes by their larger size, the separation of nucleus from cytoplasm by a nuclear envelope, the association of DNA with histone proteins and its organization into a number off distinct chromosomes, and complex organelles, among which are chloroplasts and mitochondria. Scientists believe that eukaryotic organisms such as the protists evolved from the prokaryotes. There are two main theories which describe how this transition may have occurred. The first is the endosymbiotic theory, or enosymbiosis, and the other is the autogenous theory, or autogenisis. These two theories are not mutually exclusive, meaning one or the other could account for different parts of eukaryotic cells. The endosymbiotic theory states that the formation of eukaryotic cells were symbiotic associations of prokaryotic cells living inside larger prokaryotes. The endosymbiotic hypothesis accounts for the presence in eukaryotic cells of complex organelles not found in the far simpler prokaryotes. Many modern organisms contain intracellular symbiotic bacteria, cyanobacteria, or photosynthetic protists, indicating that such associations are not difficult to establish and maintain. Endosymbiosis is said to be responsible for the presence of chloroplasts and mitochondria in eukaryotes. Autogenisis, the alternative to the endosymbiotic theory is specialization of internal membranes derived originally from the plasma membrane of a prokaryote. Autogenisis could be responsible for structures like the nuclear membrane and endoplasmic reticulum in eukaryotes. There are two scenarios for which multicellularity may have occurred. The first is unicellular organisms came together to form a colonial organism, then

Rhetorical Analysis on Lux Toilet Soap Ad Essay

A 1954 ad for Lux Toilet Soap states, â€Å"Luscious is the word for Greer Garson’s complexion and she keeps it that way with Lux Toilet Soap. † This statement is an example of how emotional appeal is used in the ad to grab the reader’s attention. The advertiser uses character appeal by including information about Garson’s success in the ad to make the reader want to use the product. Logical appeal is used when a refund is offered to leave the reader with no objections to trying the product. The Greer Garson Lux Toilet Soap ad was effective in raising product awareness and profits due to its usage of these appeals. Garson is pictured against a white background with a vine of grapes in hand in the ad. Purple is the color theme here, as Garson’s eye makeup, necklace and grapes are of this color. This gives the ad a sense of sophistication, warmth, luxury and even a little mystery. This grabs the reader’s attention and makes her want to read the ad. The reader’s attention is then drawn to a sentence below Garson in which the first word, â€Å"Luscious,† is of a larger font size than the rest of the text. The color pink draws the reader to look in the bottom right corner of the ad, where a Lux Toilet Soap wrapper reveals the bar of soap. This completes the attraction, femininity, and smooth texture of the ad. The image and larger-sized text are present in the advertisement to appeal to the reader’s emotion of craving for Garson’s flawless skin. Women of this time were open to ideas on how to look as beautiful as possible. This could have been to succeed in their careers or simply to please a man. Looks play a large role in any aspiring actresses success because she is trying to talk people into casting her for roles. In addition, having and taking care of a family was a very important part of women’s lives. They had to look their best in the hopes of getting a husband. This advertisement had their solution and informed the readers to use Lux Toilet Soap to get that desired look. If the picture of Garson wasn’t enough to get the reader to find character appeal in the advertisement, there is also smaller blue text at the bottom of the ad informing them of her credentials. The ad states, â€Å"Besides being beautiful, Greer Garson is intelligent (she’s lectured Shakespeare), talented (probably won more awards than any other film actress)†¦ † There is also a statement at the top of the ad promoting a movie Garson most recently starred in, â€Å"Her Twelve Men. † The ad then goes on to state her insistence on the use of Lux Toilet Soap in her home and dressing room, as well as the statistic â€Å"Greer’s used Lux for years now-she believes in it, like 9 out of 10 Hollywood stars do. † This information about Garson’s career leads readers to trust in her belief of the soap’s effectiveness. It suggests that the reader should want to use the Lux soap because successful and beautiful people like Garson do. If it plays some part in Garson’s success, then the reader might have that same luck with life as well, after using Lux soap. As the reader continues through the text, the final appeal is utilized, logic. The ad states that â€Å"Miss Garson’s luscious complexion is as good a recommendation as we know of for using Lux Toilet Soap. If you find Lux isn’t everything a good soap can be, we’ll return what you paid for it. Fair enough? † After being presented this offer, the reader runs out of objections to trying the product. Reasoning tells them to buy it, try it, if it isn’t satisfactory, get a refund, and no loss would be incurred. The offer leaves the reader with a feeling of obligation to buying the product. It is important that the ad achieves this because it ultimately leads to higher sales profit. Lux Toilet Soap was not the only solution to uneven or imperfect complexion. While it may have assisted in the look of the celebrity’s skin, it was more than likely one of the many remedies and products she used. The advertisers knew this and used the emotional, character, and logic appeals to distract the readers from reasoning. Consequently, the average reader made the mistake of not considering any of the other solutions possible, a price paid for by many readers’ wallets. References Lenssen, P. (2010). VIPS/ Celebrities in Ads of the 1950s. Retrieved 09 04, 2012, from Vintage Ad Browser: http: //www. vintageadbrowser. com/celebrities-ads-1950s.

Gender Roles in Beowulf and The Decameron Essay

The Anglo- Saxon epic Beowulf and Giovanni Boccaccio’s Decameron tell very different stories, but nevertheless can be said to share one common literary element: the representation of gender. Both Beowulf and many of the stories in the Decameron represent women as being the subject to men in all respects. Beowulf is a masculine epic altogether, in which women are absent, silent or otherwise merely a tool that serves the world of men. In The Decameron on the other hand, although women are present in all the stories, Boccaccio makes them the victims of his irony most of the times, picturing them either as adulteresses or as very simple beings that completely lack cleverness, like the woman who lets herself be persuaded by her lover that he is the angel Gabriel himself. However, in both Boccaccio’s tales and in Beowulf the role of the women is even more interesting to notice when the authors intend to give a positive representation of them, in the form of ideal women. The ideal women for the two texts, Griselda in Boccaccio’s hundred story and Wealhtheow in Beowulf offer indeed a good insight into the way in which women were represented: they are intended to be positive figures, but they are ideal only insomuch as they are perfect tools that serve in the men’s world. Thus, Beowulf is as Gillian Overing notes, an absolutely masculine epic, which focuses only on heroism. The world of men is accurately constructed: it is entirely composed of men’s wishes, men’s actions and so on: â€Å"Beowulf is an overwhelmingly masculine poem; it could be seen as a chronicle of male desire, a tale of men dying†¦There is no place for women in the masculine economy of Beowulf. â€Å"(Overing, 69) Beowulf is the hero and later the king, who saves the Danish people of the powerful monster Grendel and of his mother. The very few women who appear in the story are mostly mentioned directly as instruments in the world of men, as â€Å"peace-weavers† more exactly, like Hrothgar’s daughter for example, who is mentioned directly as a â€Å"promise† to a certain man, as a means to bring peace to the kingdom: â€Å"Oft to the heroes Hrothgar’s daughter,/ to earls in turn, the ale-cup tendered, –/she whom I heard these hall-companions/ Freawaru name, when fretted gold/ she proffered the warriors. Promised is she,/ gold-decked/ maid, to the glad son of Froda. / Sage this seems to the Scylding’s-friend,/ kingdom’s-keeper: he counts it wise/ the woman to wed so and ward off feud,/ store of slaughter. But seldom ever/when men are slain, does the murder-spear sink/ but briefest while, though the bride be fair! † It is quite clear that this woman will probably fail even in her modest role, as a peace maker, according to the prediction of the anonymous author. Wealhtheow, queen to Hrothgar is the only woman who is given a voice in the poem at all. Her two speeches, one addressed to her king and the other to Beowulf mark very important moments in the poem, and she almost seems to have a certain power. She advises her king not to adopt Beowulf as a son, since he already has two sons of his owns, and pledges him to his word by offering a cup. She then goes to Beowulf and offers another symbolic object, a neck-ring as a reward for his feats of heroism and urges him to fight again and confront death: â€Å"Enjoy this neck-ring with safety, Beowulf, beloved youth, and make use of this corselet, of our people’s treasure; prosper well, declare yourself with strength, and be kind of counsel to these youths. I shall remember to reward you for that. You have brought it about that men shall praise you from far and near for a long time to come†¦. Here every nobleman is true to the other, mild of heart, loyal to his lord; the thanes are united, the people willing; the wine-drinking warriors do as I bid. † (â€Å"Beowulf†, 1216-1231) In both these instances, the Danish queen seems to hold some power over the events and the world of men, since she performs such symbolic acts and since she herself declares that the warriors obey her. However, it is quite obvious that she also is an instrument just like the other women mentioned in the text. She does not perform her own will, but only acts as an ideal tool for men that takes the cup from one of them and gives it to another. It can be said that Wealhtheow is merely a mediator and a peace bringer in the poem, just like the other women represented. As Gillian Overing remarks, in Beowulf women serve only as mediators for the alliances between men, either through marriage or through symbolic, minor acts: â€Å"While we have no way of guessing at Beowulf’s sexuality, or at the poet’s or the hero’s personal views on marriage, we cannot ignore the strength of expressed masculine desire in the poem. Intensity and passion are located in the bonds of loyalty and friendship forged between men, and marriage is valued as an extension of this larger emotional context. †(Overing, 72) Thus, Wealhtheow is an ideal woman in Beowulf insomuch as she serves the purposes in men’s world, her will simply coinciding with the desires of men. In the last story of The Decameron, one of the very few that actually have a â€Å"happy† ending, Griselda the modest daughter of a shepherd is married to the Marquis of Saluzzo. Her role in the story is strikingly similar to that of Wealhtheow in Beowulf, even if the context is very different. In the story Gualtieri is a typical man, who as shown from the start, is preoccupied only with men’s business, such as hunting, and despises the idea of marriage: â€Å"†¦having neither wife nor child, [he] passed his time in naught else but in hawking and hunting, and of taking a wife and begetting children had no thought; wherein he should have been accounted very wise†¦Ã¢â‚¬ (Boccaccio, 837) As the author declares, the idea of taking a wife would be completely unwise, suggesting that women are merely troublesome acquisitions for men. However, Gualtieri is married at last, but chooses the daughter of a shepherd, so as to make sure she will be more likely to obey him in everything: â€Å"He then asked her, whether, if he took her to wife, she would study to comply with his wishes, and be not wroth, no matter what he might say or do, and be obedient†¦Ã¢â‚¬ (Boccaccio, 840) After a few happy years, he starts to deliberately torment his wife, through cruel acts, such as taking her children away and making her believe they are dead or humiliating her for her base condition in front of everyone. All this is done of course to try the wife’s patience and her limits in her total obedience to her husband. In the end, he makes her believe he is going to marry again, but instead brings her daughter, and the story ends well. The moral is quite evident: Boccaccio attempted to portray his idea of the perfect woman, that is the woman is nothing else but an instrument of man’s will. Griselda is so modest as to consider herself unworthy of any kind of regard, and so patient as to bear in silence her husband cruelty: â€Å"My lord, do with me as thou mayst deem best for thine own honour and comfort, for well I wot that I am of less account than they, and unworthy of this honourable estate †¦Ã¢â‚¬ (Boccaccio, 842) Her similarity to Wealhtheow is now apparent: both the queen in Beowulf and Griselda are ideal women only because they serve men properly, as instruments, that do not have any will of their own. Thus, the heroines of the two texts, although they appear in very different contexts, are obviously represented in the same way, that is, as instruments that are in harmony with men’s affairs and desires. Their perfection comes precisely from their nullity as characters, as persons of their own will. Both of them are wives first of all, and are defined only through this role. Although their authors intended a positive representation of women through them, they are in fact just useful devices for men, with no real consistence of their own. Works Cited: Risden, Edward L. tr. Beowulf. Troy: Whitston Publishing, 1994. Boccaccio, Giovanni. The Decameron. New York: Signet Classics, 2003 Overing, Gillian R. Language, Sign and Gender in ‘Beowulf. ’ Carbondale: Southern Illinois University Press, 1990.